The Proven ROI of Executive Coaching: Why Smart CEOs, Presidents, and Entrepreneurs Don’t Go It Alone
In today’s volatile economy, the most successful business leaders – from growth-minded entrepreneurs to seasoned CEOs – share one thing in common: they don’t go it alone. They invest in coaching, mentoring, and advisory services. And it’s not just for personal development or leadership polish. It’s a strategic decision grounded in real, measurable business impact.
At 6S Advisory Inc., we understand the skepticism. Coaching is often misunderstood as a "soft" service. But the data tells a different story. Let’s explore the hard numbers behind the ROI of coaching, mentoring, and advisory support – and why smart business owners see it as essential, not optional.
1. Revenue and Profit Growth: Coaching Delivers Where It Counts
Training alone can improve productivity by 22%. But when combined with coaching, that number jumps to 88%. That leap in productivity leads directly to growth in revenue and profitability.
One study of 100 coached executives revealed:
- 53% improvement in productivity
- 22% average increase in bottom-line profitability
Small businesses with mentoring also report higher revenue and faster growth. In the UK, 64% of entrepreneurs credited mentoring with an increase in business revenue (commonly referred to as ‘turnover’ in the UK).
2. Employee Engagement: Leaders Who Coach Build Stronger Teams
Coaching-oriented leadership transforms workplace culture:
- 72% of organizations reported higher employee engagement
- 67% saw increased job satisfaction
- Retention improved by as much as 32% in coached teams
In today’s competitive hiring market, a high-engagement culture is a strategic asset.
3. High ROI: Coaching Pays for Itself – and Then Some
Let’s talk dollars. Coaching provides exceptional ROI:
- Average reported ROI is 7x the investment
- Some studies show up to 788% ROI, especially when factoring in retention and performance gains
Executives themselves overwhelmingly agree: 75% say the value of coaching is far greater than the cost.
4. Growth and Scalability: Coaching Accelerates Expansion
Mentored businesses are:
- 80% more likely to achieve long-term growth
- 92% more likely to survive beyond five years
Coaching strengthens leadership pipelines and improves cross-functional collaboration – essential ingredients for scaling a business.
5. Lower Failure Rates: Coaching Increases Business Survival
SBA research shows that only 50% of small businesses survive five years. But with a mentor?
- The survival rate climbs to 70%
Founders with advisory support are up to 3x more likely to become top performers.
6. Stronger Leadership and Decision-Making
Coaching enhances strategic thinking and leadership effectiveness:
- 71% of coached executives improved their decision-making
- 77% saw better relationships with their direct reports
- 67% reported improved teamwork across departments
Better leaders = better businesses.
7. Lifelong Learning Culture: The Secret to Sustainable Performance
Companies with a learning-oriented leadership culture:
- Are 52% more productive
- Enjoy 30–50% higher engagement and retention
- Are 92% more likely to innovate and 46% more likely to lead in their market
When CEOs prioritize growth and learning, the entire organization benefits.
The verdict is clear: coaching and advisory services are not just a leadership perk – they’re a strategic growth investment.
At 6S Advisory Inc., we specialize in helping Presidents, CEOs, Owners, and growth-minded entrepreneurs unlock performance through structured coaching, mentoring, and advisory programs. Coaching clients don’t just feel better about their business – they see the results on the income statement, the balance sheet, and in the boardroom.
If you’re ready to scale, strengthen your team, or prepare for succession, it might be time to bring in a coach who can help you make it happen.
Reach out today to learn how 6S Advisory Inc. can help you deliver measurable results.
For more research-backed insights on leadership and business performance, follow our blog or book a discovery call today.
Citations and References for “Why the Smartest CEOs and Entrepreneurs Invest in Coaching”
Productivity, Profitability & ROI
1. Public Personnel Management Journal, Vol. 26, Issue 4, 1997 — Training alone increases productivity by 22%, coaching + training boosts it to 88%.
2. MetrixGlobal LLC, Executive Coaching ROI Study, 2001 — 788% ROI with retention; 529% without; 22% average improvement in profitability; 53% productivity increase.
3. International Coaching Federation (ICF) & PriceWaterhouseCoopers (PWC) Global Coaching Study, 2009 & 2020 editions — Average ROI from coaching reported as 5x to 7x investment; 75% of executives rate coaching as greater value than cost.
4. Manchester Inc. Study — Coaching improved executive retention by 32%; 77% reported improved direct report relationships; ROI of 5.7x average coaching cost.
Business Survival & Growth
5. U.S. Small Business Administration (SBA) — 50% of small businesses survive 5 years.
6. SCORE Association (SBA’s mentoring network) — Mentored businesses have a 70% 5-year survival rate; 12% higher 1-year survival than unmentored peers.
7. The UPS Store Small Business Survey, 2018 — Mentored businesses are 80% more likely to grow revenue long-term; 92% agree mentorship has a major impact.
8. Federation of Small Businesses (UK) — 64% of UK entrepreneurs saw an increase in turnover (i.e., revenue) due to mentoring.
Employee Engagement & Culture
9. Gallup Workplace Reports (2023–2024) — Coaching-oriented managers produce the highest employee engagement scores.
10. Bersin by Deloitte, High-Impact Learning Organizations Study, 2018 — Companies with strong learning cultures are 92% more likely to innovate; 46% more likely to be first to market.
11. ATD (Association for Talent Development) — Organizations that invest in employee development are 52% more productive; 30–50% better at retention.
12. Sherpa Coaching Survey — 67% of clients report improved job satisfaction from coaching; 60%+ improvements in management style and self-awareness.
Leadership Development & Strategic Thinking
13. Harvard Business Review, “What Can Coaches Do for You?” — 71% of coached executives improved decision-making; 77% better relationships with direct reports.
14. Center for Creative Leadership (CCL) — Leadership coaching leads to sustained behavior change and higher emotional intelligence.
Lifelong Learning & Performance
15. Deloitte Human Capital Trends, 2019–2022 — Companies with learning-oriented leadership outperform in innovation, agility, and employee satisfaction.
16. CEB Corporate Executive Board — High-learning cultures link to stronger market share, profitability, and employee performance metrics.